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Dry goods | electric change under sell electricity company profit model analysis

author:XiangGuo Group time:2017-06-21
There is no doubt that the current power market reform, the reform of electricity sales and distribution network to sell electricity company has brought broad prospects and opportunities for development, the scale of the electric power market of nearly 3 trillion yuan in 2016, the many companies eager to share the big cake.Although sell electricity company's future is bright, but the road is tortuous.So, set up sell electricity company must clear profit model.

According to the resource class divided, sell electricity companies can be divided into: grid assets sell electricity company, power window sell electricity company, user window sell electricity company, leather bags sell electricity company.

Change according to the electric scheme, sell electricity main body can take a variety of ways through the electricity purchasing electricity market, including centralized competitive bidding purchase electricity from power generation enterprises, through the power purchase and sell to other electricity power purchase, etc.Encouraged to sell electricity and innovation services, to provide customers with including contract energy management, comprehensive energy saving and electricity consultation and other value-added services.

In general, sell electricity companies and value-added services can be used to make profits in two forms to obtain profits.

A profit wholesale electricity market trading

This applies to have abundant capital and channels to sell electricity company, advantage is able to fast forward fast, highly profitable;The disadvantage is that risk is very big, juggle, will bring huge losses.

For strong sell electricity company, this model is more suitable.Resources on the one hand have the supply side, can get a cheap electricity;On the other hand have big customer resources, directly earn big customer spreads, gain profit;There is also a after obtaining power from the supply side, wholesale to other small and medium-sized retail sell electricity company, trading contract quantity transfer (wholesale).

Such companies focus on power purchase side, trading side and wholesale side or big customer side, characterized by abundant funds, personnel, public relations, complete.

Retail electricity market trading

In the electricity market, there is a kind of small and medium-sized customers.Of the retail electricity market trading is characterized by flexible trading, choose room is big.Can not limited to financial and business strength, only for the user side or sell electricity business counterparts battery swap business.Flexible acquisition ability and terminal signing ability.

Price changes is the main factor of them, it need to price strategy and response in a timely manner, such as: the difference ratio is divided into fixed price, fixed price, and price difference is divided into, set price adjustment (note: the set price adjustment: it is divided into proportion according to the amount or price change went into a state of change, namely the stepped into proportion adjustment, and the maximum to meet customer biggest cut costs in the in the mind), etc.;Followed by the service, customer satisfaction, including professional ability, competence, and timely follow-up, promotion gift, integral, and so on.

Wholesale and retail

Dimension of the big sell electricity companies can be all-inclusive package, implement production-demand-sales chain.Benefit is a voice, a team, strong execution.Disadvantage is that under the current sell electricity form, pays special attention to both is difficult.Sell electricity in the field of wholesale and retail is easier said than done.Customers to grab and trading center into a single are extremely difficult and risk.

For favoured clients sell electricity company, the viscosity is the core element of competition.

Micro power grid

So-called micro power grid, it is a kind of the load and the micro power system, it can provide electricity and heat at the same time;The inside of the micro grid power supply is mainly composed of power electronic devices in charge of energy conversion, and provide the necessary control;Relative to the external micro grid power grid characterized by single control unit, and at the same time to meet user requirements for power quality and power supply security.With the characteristics of spontaneous self-use.Divided into grid type and independent model two kinds, which can realize self control and autonomous management.Among them, the grid type micro grid can be either with external power grid parallel operation, can also be off-grid run independently.

Recently, the national development and reform commission, the energy department announced the first batch of 28 new energy demonstration project list, micro power grid file specifically: new energy micro grid can be used as an independent 购售 electric main body, and the internal distribution network power users or micro power grid of new energy power generation projects directly to trade power.Micro grid internal transaction fee determined by mutual agreement, power distribution network with the micro grid users and direct electricity trading of power generation enterprises, if use facilities, power grid enterprises in the voltage and the corresponding distribution of micro grid electricity price;If the local distribution electricity price has not yet been approved, can temporarily according to the power grid enterprise marketing spreads model execution.When new energy micro power grid and the external users of electricity trading and power generation enterprises failing to meet the needs of the balance of power, with the local power grid company to develop electric power marketing, power purchase price by local coal-fired units feed-in tariff benchmarking and micro power grid to meet the corresponding distribution of electricity in the power grid voltage grade, sell electricity price by local coal-fired units feed-in tariff benchmarking.Water qualified sell electricity companies might as well try.

Carbon trading

Carbon trading is to promote the global greenhouse gas emissions, reduce global carbon dioxide emissions by market mechanism.The market mechanism as the solution to the problem of carbon dioxide as representative's greenhouse gas emissions of new path, namely the co2 emissions as a commodity, thus formed the carbon emissions rights trading, hereinafter referred to as carbon trading.Including: carbon dioxide, sulphur dioxide, nitrogen oxides, such as methane, PM2.5 air pollutants.

According to the data shows, the unified carbon market is expected to be launched in July this year, in order to help achieve carbon emissions to peak around 2030 goals.

Value-added service contract energy management

By way of contract energy management for the customer to do a comprehensive energy plan, including for the customer to get some energy saving, through the energy saving to investment contract energy management, can realize the user's long-term lock, through the energy contract management, can do some distributed energy, until customer stickiness will be very high, in addition to energy saving information services, such as energy storage station, can complement each other, and so on some new forms.

The comprehensive energy saving

, such as the comprehensive energy saving and electricity consultation services, or choose to share interests and risk-sharing mechanism, these services may be to make money, also may not be profitable.But the purpose is to meet customer demand, to increase customer viscosity and user in-depth cooperation.

User DaiWei of electrical equipment

DaiWei of electrical equipment for the users of this block, the market is objective existence and has a large number of users demand, also can earn some money.

In addition, sell electricity company in market transactions have quite important questions need to mention note: transfer deviation assessment of risk.

For sell electricity company, the most headache deviation assessment, one thing is, so to speak, assessment of deviation is a double-edged sword, use of good, it can help you to slay the vast majority of peers, the lead.The control is not good, it will make you lose, dim and exits.

How to sell electricity company to minimize deviation evaluation, to maximize their own interests?Deviation from around the rules, the user side power refers to the "user side the actual power consumption" and "contract quantity" deviation.Sign a "sell electricity contract" with the user side, increase the liability clause, contract if because users reported power on deviation assessment and the actual use of risk assessment by the user;Increase the sense of responsibility and the risk consciousness of customer, customer will naturally careful preparation, careful consideration, report carefully.

With power grid enterprise or scheduling mechanism (tentative name) the electricity net contract, clear responsibilities between the.

Research and enterprise users together, common quantity, appear deviation assessment.

Power between the user and sell electricity company power mutual insurance agreement, a party due to special reasons can't change the contract quantity, by the power dispatching institution after the security check, substitute part or all of the power by another party, afterwards transfer contracts and submitted to the power trading firms.

(part of the reference to CongQingChun sell electricity company practices and profit model)