There are two companies want to proxy our company's electricity, which one should I choose?
What do I need to set up a sales company?
This is a national sales of the company registered a lot of shells, in the end Niubi not?
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On the basis of the analysis model of enterprise competitiveness, the author analyzes the relationship between "total assets", "power resources", "human resources", "distribution assets", "marketing level", "enterprise structure", "salary system "," Innovation ability "," resource integration "10 dimensions of the competitiveness of the sale of the company to assess.

1, total assets
The total amount of assets determines the size of the agent. According to the "sales of electricity companies access and exit management approach", the total assets of the sale of electricity and annual sales of electricity linked, the corresponding relationship is as follows. The total amount of assets mainly refers to the audit report issued by the qualified accounting firm, the capital verification report, or the asset certificate issued by the bank to prove the assets of the enterprise; the time limit for the document shall not exceed one year. (From the sale of the company application guide)

Registered capital and sales companies do not necessarily contact. The latest edition of the "Company Law" on the registered capital from the paid registration system to subscribe to the registration system, so the registered capital is not the enterprise book so much money, but as a reference, the latest registration in the Beijing Electric Power Trading Center Company, the majority of registered capital and actual assets of the same amount.

2, power resources
In March-September 2016, there was a total of 198 power sales companies with no power generation assets, accounting for only 29% of the total, while the market share was only 29%. Owned by the power plant in Guangdong Yudean Electric power to 18.30% of the market share, in the sale of 49 sales of electricity companies ranked first in the bidding power. In the top eight only Shenzhen City, Shenzhen Electric Power Co., Ltd. for a non-power plant background of the sale of electricity companies.

Figure 1: Guangdong 2016 sales of electricity companies focus on the situation
2017 Guangdong Province Association of long trade, Guangdong Yuedian signed electricity to 13.60% share in 88 to continue to maintain the first. In addition, the top 10 in seven electricity sales companies or large power users and power plants, etc., the share of the total up to 62%.

Table 1: Guangdong 2017 long co-operation of electricity
Guangdong Yudean Electric's outstanding performance of course, well-funded, human resources and other advantages, but I believe that the first power resources, that is, as a power plant itself advantage. The electricity sales company itself or its related parties also have thermal power assets, which can reduce the information difference in the competitive transaction, so as to formulate a more favorable bidding strategy. The power generation capacity of Yudean is directly related to the total amount of electricity 30%, basically have the strength to control the market force. Can be seen in the short term, power generation + sales of electricity sales company portfolio has a strong competitive strength.

3, human resources
The most talented people in the 21st century! The state has strict rules on the number and qualification of employees. "Has 10 and above professionals, master the basic technology of power systems, economic expertise, with energy management, energy management, demand side management capabilities, with three years and above work experience. At least one senior title and three intermediate titles Of the professional management staff ". January 2017 XX sale of electricity companies in the Beijing Electric Power Trading Center publicity did not pass, because the practitioners do not meet the "one high three" standard.

Judging from the actual operating conditions, the sale of electricity managers and power traders are currently the most scarce sales of two types of talent. Sales companies generally from the existing power generation enterprises and power grid companies such as mining, or hire retired retirees, some directly from abroad to hire sales of talent. In general, the following conditions are met:

Table 2: Job duties and qualification of sales personnel
At this stage the main market for the trading rules are not familiar with, "by the acquaintance of the user, by feeling the price" is the initial significant features. Future professional marketing strategy will replace the relationship between marketing as a mainstream marketing, users will be wise to choose to provide more benefits of the sale of electricity companies. Specialized electricity traders and sales of electricity sales companies based on the fierce competition in the fundamental market.