Between the electricity sales company and the electricity user, there are five agency models in terms of tariffs. To reflect these patterns more intuitively, this will be explained by simulating the following scenario: Assuming that the price of a grid supply is 1 yuan / kW , In order to reduce the level of electricity prices, power users to find a power company, hoping to sell electricity companies to purchase electricity to reduce electricity prices, in such circumstances, the two sides include:

Mode 1: Fixed price reduction

1, the sale of electricity companies and power users agreed future transaction price. For example, 0.7 yuan / degree.
2, the sale of electricity companies to focus on the market bid, or with the power plant for bilateral transactions.
3, if the electricity sales company to buy electricity and electricity users agreed price is low, such as 0.5 yuan / degree, you can make money, if the price is higher than the agreed, such as 0.9 yuan / kWh, can only lose money.

【Case】

Fixed price of the agency model for the sale of electricity companies in Guangdong pours
Guangdong Province in March before the focus of the auction before the auction to participate in the sale of electricity and agents were signed an agreement, clear the amount of price cuts. The two sides to the end of 2015 electricity price as a reference for negotiations, this amount as reference to the March bid to be the highest price expectations to be considered, nor more than 38.4% / degrees.
However, the 2016 power market supply and demand is more lenient than 2015, electricity prices are more affordable. Such as the end of 2015 can drop 3% to 4% is good; the results to the beginning of 2016 has been able to drop a few points. The actual sale of the actual price of the company to cut the amount of 151.45% / degrees, to the user up to 38.4% / degrees, and the remaining 113% / degrees are all taken away. Ultimately, the sale of the company in this round of bidding to obtain a huge income. There are institutions measured, competing power of 186.9 million degrees of Guangdong Electricity sales company from which at least 21 million yuan in gross margin.

Mode 2: by the price tag

1, the sale of electricity companies and power users agreed future spread into a ratio, for example, the power users to take 2/3, sales companies take 1/3.
2, the sale of electricity companies to focus on the market bid, or with the power plant for bilateral transactions. Get the price of electricity than the grid cheaper 0.3 yuan, which is 0.7 yuan / kWh.
3, the sale of electricity companies and power users in accordance with the ratio of 1: 2 share this part of the price reduction, the price of 0.3 yuan in the price, the sale of their own company left 0.1 yuan / kWh, power users enjoy 0.2 yuan / kWh price reduction.
4, the final transaction results: the sale of electricity from the market in accordance with 0.7 yuan / kWh from the electricity market to buy electricity, and then 0.8 yuan / kWh price to the power users.

Mode 3: Proportion of market price

1, the sale of electricity companies and power users agreed future spread into a ratio, for example, the power users to take 2/3, sales companies take 1/3.
2, the sale of electricity companies to market concentration auction, the auction results show that the average price reduction rate of 0.3 yuan per unit, also said that the transaction price is 0.7 yuan / kWh. In accordance with the sale of electricity companies and power users 1: 2 into the agreement, the user should enjoy 0.2 yuan / kWh price reduction, also said 0.8 yuan / degree of the transaction price.
3, if the sale of electricity companies competing price of 0.8 yuan / degrees lower, you can profit, such as 0.75 / degrees, although the average price of 0.7 yuan / kWh higher, but the sale of the company or earn 0.05 yuan / kWh.
4, if the sale of electricity companies competing price than 0.8 yuan / degrees high, it will lose money, such as 0.9 / degrees, 0.8 yuan / degree higher than 0.1 yuan / degrees, also said that lost 0.1 yuan / kWh.

Mode 4: Paul bottom + by the price tag

This model is actually the integration of several models above, so it is relatively easy to explain:
1, the sale of electricity companies and power users agreed two things, one to the power users to protect the end of the price, where the assumption is 0.1 yuan / kWh. Second, the future spread into a proportion, for example, the power users to take 2/3, sales companies take 1 /
2, the sale of electricity companies to focus on the market bid, or with the power plant for bilateral transactions. Get the price of electricity per kilowatt cheaper than the grid 0.4 yuan, which is 0.6 yuan / kWh.
3, the sale of electricity companies to give users 0.1 yuan / degree of security at the end of the price range, so, the rest of the price range becomes 0.4-0.1 = 0.3 yuan / degree. Then, the sale of electricity companies and power users in accordance with the ratio of 1: 2 share this part of the price reduction, the price of 0.3 yuan in the price, the sale of their own company left 0.1 yuan / kWh, power users enjoy 0.2 yuan / kWh price reduction.
4, the final transaction results: the sale of electricity from the market in accordance with the 0.6 yuan / kWh from the electricity market to buy electricity, and then 0.7 yuan / kWh price to the power users.

Mode 5: Paul bottom + in accordance with the proportion of the market price commission

1, the sale of electricity companies and power users agreed two things, one to the power users to protect the bottom price, where the assumption is 0.05 yuan / kWh. Second, the future spread into a proportion, for example, the power users to take 2/3, sales companies take 1 /
2, the sale of electricity companies to market concentration auction, the auction results show that the average price reduction rate of 0.3 yuan per unit, also said that the transaction price is 0.7 yuan / kWh. In accordance with the sale of electricity companies and electricity users 0.05 yuan fixed price, and 1: 2 into the agreement, the user should enjoy 0.25 yuan / kWh price reduction, also said that 0.75 yuan / kWh of the transaction price.
3, if the sale of electricity companies competing price of 0.75 yuan / kWh lower, you can profit, such as 0.72 / degrees, although the average price of 0.7 yuan / kWh higher, but the sale of the company or earn 0.75-0.72 = 0.03 yuan /degree.
4, if the sale of electricity companies competing price of 0.75 yuan / degrees higher, it will lose money, such as 0.8 degrees, 0.75 yuan / degree higher than 0.1 yuan / degrees, also said that lost 0.05 yuan / kWh.
Need to point out that in the introduction of the above five models, in order to facilitate the reader to calculate and understand, which a lot of data are used relatively simple integer (such as 1 yuan / degree, divided into 1: 2 this), with the actual level of competition has a certain In the actual transaction, because of the ever-changing situation, the data is much more complex than the example, so it is difficult to say that the above several agents which is better, and in the agent to take what kind of model, or should be based on specific As well as the data of the negotiations.
From the current point of view, due to a serious oversupply of the electricity market, it is generally agreed that electricity prices will continue to fall, so the industry is not optimistic about the fixed price of the agency model, and the more flexible "divided" and "pocket + divided into" model gradually become Mainstream.

【Case】

Divided into the pattern of popular, Guangdong sales company to reduce profits
In the second half of 2016, Guangdong Province, after a period of time after the user's understanding, gradually understand the situation of the power supply and demand at that time, but also familiar with the new trading rules, so the sale of the company's proxy requirements have also changed, like 2016 In March the kind of fixed price of the agency contract has been very few, most users sign the agency contract will be clearly divided into, of which six four, seven three, nine points have. Some customers require insurance bottom earnings, that is to ensure that the price reduction, while the sale of the company's income has shrunk.